Sunday, November 25, 2012

Sick of Buying Stuff You Don't Need? Check Out This New 'Sharing Marketplace'

I consider this sort of a badge of honor: I have never (never!) been to a shopping mall on Black Friday, the day after Thanksgiving when everyone else goes nut-so over getting the best deals on all the stuff they want to buy. It's not that I'm against getting a good price on things that I buy, it's that I'm not a big fan of conspicuous overconsumption.

If you share that philosophy, you'll be interested in a new "sharing marketplace" web site called yerdle that is launching as an antidote to buying stuff you don't really need or that you might use infrequently.

The site was co-founded by Adam Werbach, the former president of the Sierra Club, and Andy Ruben, the former chief sustainability officer for retail giant Walmart (who probably knows a thing or two about consumer shopping habits).

The platform, which hooks into Facebook and can be used as a mobile app on an iPhone, lets you find and borrow items from friends, neighbors or co-workers from within your social network. There are more than 10,000 things already listed - stuff like tents or circular saws and other items that might get used infrequently.

"We built yerdle to create a new way of getting things you need that doesn't create more waste," Werbach said. "If you need a tent, a circular saw, kids soccer cleats or thousands of other items that you use only sporadically, try sharing through yerdle. Saving money doesn't suck."

Neither does discouraging excess wasted - Americans throw away 31 million tons of plastic (that's JUST plastic) every year. Do we really need everything we have?

If you answered "no" to that question, you'll probably appreciate what yerdle is attempting to accomplish.

Here's more information: